Mar 14, 2011

MAC Primed For Perfection Collection


MAC owns the primers category. Now we’re talking Prep + Prime further than ever. Use it under, it under,over during,after makeup application, and marvel at the ease with which it can accept concealer,cooperate with color. And now, with Prep + Prime Vibrancy Eye, P+P advances eyes, focuses potential. A lightweight, quick fix AND long-term solution for puffy, tired-looking creases and bag that targets the three main causes for dark under eye circles — while illumination the eye area with optical effects for instant luminosity.

Pigmentation, visibly weakened capillaries and shadowing — while illuminating the eye area with optical effects for instant luminosity. Vibrancy eye provides pick-me-up powder and moisturization. On step and you’re prepped for makeup magic. A wonderful new shades highlighter debuts with the collection – Prep + Prime Highlighter is lush and cushiony, yet lightweight — in wonderful hues that provides a sheer wash of color to highlight, brighten and perfect. The click “pen” allows for exact application.

In this collection you'll find Primer and highlighters:
Prep + Prime Vibrancy Eye - A lightweight, quick fix and long term solution for puffy, tired-looking eyes.
Prep + Prime Highlighter - wonderful hues that provides a sheer wash of color to highlight, brighten and perfect. Comes in 3 shades:
Light Boost - Soft yellow cream
Bright Forecast - Mid-tone peachy coral
Radiant Rose - Light shell pink


U.S./Canada Launch Date: April 7th, 2011
International Launch Date: April 2011


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